Continue playing Adidas: EU court rules against three stripes trademark You may also like Watch again Adidas: EU court rules against three stripes trademark You may also likeGerman sportswear giant Adidas on Wednesday lost a legal battle to trademark its "three stripes" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection. "The General Court of the EU confirms the invalidity of the Adidas EU trade mark which consists of three parallel stripes applied in any direction," the court said in a statement. Adidas had not proved the motif had acquired a "distinctive character" throughout the 28 countries of the bloc that would qualify for legal protection, the court said. "The mark is not a pattern mark composed of a series of regularly repetitive elements, but an ordinary figurative mark," the court said. Adidas can appeal against Wednesday's decision to the European Court of Justice, the bloc's highest court.

Source: The Guardian June 19, 2019 11:03 UTC